This is a reputable site for completing this type of transaction.This Italian restaurant has hundreds of reviews.The page is on an authoritative website that answers this question very well.This site/page would be helpful for most users, because: Here are some of the things they might say in their ratings for search results that do not qualify as the dominant interpretation. Human raters rate search results based on user intent and the utility of the landing page. Users are trying to find an exact website. Instead of using the address bar in their browser, they do a search for it. Users are trying to find information from a credible source.Ī navigational searcher wants to find a website or a specific web page, such as Facebook or gmail. So users are trying to find a web page that will help them take action to achieve that goal.Īn informational searcher is seeking knowledge from an authoritative source, such as how to unclog a kitchen drain, identify the author of a book or learn about the behavior of honeybees. Human raters also help interpret:Ī searcher who is in action mode is trying to achieve a goal – it might be to buy jewelry for their mother, to join a parenting support group, to watch a video or to download music for their iphone. For example, when a user enters a search term like “jersey” do they mean “New Jersey,” “NFL Jersey,” “Jersey Shore,” or the open source software? Human raters help determine the dominant interpretation of a particular search query. Live user behavior with search results is also monitored.Īs you can imagine, Google’s human quality raters are most concerned with understanding search user intent. Human raters test proposed changes to the algorithm before it is rolled out and it seems likely that they rate web pages already in the live index as well. Human raters play a vital role in Google’s quest to provide relevant and quality search results. Well, today it most likely does because of human raters. People hear about the algorithm so much they don’t realize the other side of Google’s ranking matrix – human raters.Ī few years ago, conversion optimizers wondered whether their work to improve a landing page’s conversion rate also influenced search rank.
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