![]() ![]() Because of this, a lot of car companies such as Volkswagen, Mercedes, Honda, Toyota, and Audi have symmetrical logos and also place craftsmanship and engineering at the center of their advertising strategy. Some designers like to associate symmetry with perfection or craftsmanship and asymmetry with genuineness or humanity. ![]() The importance of symmetry and asymmetry can be tricky to understand but it is crucial to logo design. Some symmetry is important in order to maintain a balanced logo that is visually appealing, but adding asymmetry to a logo can convey important meaning to customers. Instead, companies use different levels of symmetry in their logos in order to communicate certain ideas that they want to associate with their brands. It’s more than just “ more symmetry is always better.” If it were, then every logo would just be perfectly symmetrical and the world of logo design might actually be a bit boring. Symmetry’s role in logo design isn’t as simple as it seems to be in human anatomy. Symmetry’s role in nature and human perception will be discussed below, followed by how it is used in logo designs such as the UPS logo, the Adidas logo, and the new Nintendo Switch logo. ![]() Symmetry is a fundamental part of nature and, when used in a logo, it is a powerful tool for shaping the way customers perceive a brand or company. It may be easier to design a logo with symmetry but that’s not the sole purpose of symmetry in brand logos. The iconic McDonald’s arches and the Starbucks siren are perfect in their left-right bilateral symmetry, and the Target logo and British Petroleum logo take Audi haveit a step further with perfect rotational symmetry. Symmetry is a central feature of countless famous logo designs. ![]()
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