![]() It is CO2 neutral and participates in full financial transparency, hence why we know that 80% of the profits are given directly to the best tree-planting initiatives in the world.įrom December 2009 to December 2010, Ecosia donated the majority of its profits to a WWF programme protecting the Juruena National Park in the Amazonas. In fact, it has been very successful since its founder and owner Christian Kroll launched the search engine in 2009. Surprisingly to all sceptics out there, Ecosia is not a fad. Ecosia really is the ethical way to browse the internet – where else does this idea materialise so successfully? So, really, you can pretend they aren’t there and still plant trees. The more users Ecosia has, the more appealing and relevant it is to advertising companies and consequently, if the traffic increases on the site, so does the amount it can charge for advertising slots. ![]() Based on the number of clicks the adverts get, Ecosia gets more money as the company advertising gets more revenue itself from ad clicks.Įven if you’re not the kind of person who clicks on ads or has an ad blocker, you’re still contributing to the success of the search engine and tree planting. ![]() The results page, powered by Bing and Ecosia’s own algorithms, features around three adverts at the top before any of the related results, paid for by companies. So, how does the search engine translate clicks to seeds?įirst of all, you open the search engine and type away. After all, in 2016, Ecosia had revenue of €1.7 million. In order for you to be able to plant trees with Ecosia, money must play a part in this ultra-green social business. You can check how many trees are planted by the live count on the Ecosia website and if you decide to use the search engine yourself, you are gifted with your own personal counter informing you of the number of trees planted directly by your searches. So, by the time you’re reading this, it will be well over that number. It’s that simple.Īnd with the Office for National Statistics reporting in 2016 that 87.9% of adults in total and 99.2% of adults aged 16-24 years-old are regular users of the internet in the UK alone, it seems like Ecosia has a perfect (and large) target audience, so it’s time to spread the word about this brilliant invention.Ĭurrently, Ecosia has over seven million active users and has planted over 21 million trees (as of the second I’m writing this piece) and plants one every 1.7 seconds. Basically, the more you search, the more trees are planted around the world. One way to do just that is through using an ethical way to browse the internet: Ecosia.Įcosia is a search engine, like Google and Yahoo, founded in 2009 and based in Berlin, providing an environmentally-friendly method of scouring the web for the answers to all of your questions. ![]() In a society where we’re being warned that if we don’t clean our act up, we’ll ruin planet Earth and its environment, it’s no wonder that individuals want to find out how they can contribute to saving their home. ![]()
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